Bricker & Eckler recognized as "brand elite" law firm

Firm News

Columbus, Ohio – May 5, 2014: Bricker & Eckler has been named to the “BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms of 2014.” According to BTI Consulting, corporate counsel identifies Bricker & Eckler as “standing out for its innovation.”

According to the BTI study, corporate clients place Bricker & Eckler in an elite group of firms changing the way law firms do business. The study is a result of interviews with corporate counsel at more than 3,700 of the world’s largest and most influential companies.

Bricker & Eckler was identified by corporate counsel in three out of nine categories: Bet The Company, Mover & Shakers and Tech Savvy.

The BTI Brand Elite only includes law firms who make the biggest imprint on corporate counsel in nine key differentiators, including innovation, accomplishments in client service, bet-the-company work, premium value, and client recommendations. BTI does not present clients with any law firm names or suggestions for the purpose of this analysis.


BTI is the leading provider of strategic research to the legal community—performing more market research about law firms than virtually anyone. BTI has helped more than 150 law firms and professional services firms improve client service through compelling research and advice. BTI conducts the only continuous benchmarking market study in the legal services industry. For more information on The BTI Brand Elite including an executive summary of the report, visit


Named to The National Law Journal’s “2013 Midsize Hot List,” Bricker & Eckler is one of Ohio’s leading law firms. Located in Columbus, Cleveland, Cincinnati-Dayton and Marietta, the firm represents a wide variety of clients, including businesses and corporations, nonprofit organizations, governmental agencies, health care entities, school districts, municipalities, banks and insurers. The firm has a long history of promoting and supporting diversity and inclusion, in our ongoing effort to reflect the communities and clients that we serve. Connect with us online on our blogs, Twitter, Facebook and LinkedIn.

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